Strategy
Our path to becoming a sustainable company
| Before 2000 | |
| Strategic steps | 1986: “Policy guidelines for environmental protection and safety” 1994: “Guidelines for Responsible Care in Environmental Protection and Safety“ (Responsible Care initiative) 1999: “Guidelines for Legal Compliance and Corporate Responsibility at Bayer” |
| Projects and measures | 1987: Launch of a DM 3 billion program to improve environmental protection 1987: Launch of a continuing education program on environmental protection and occupational safety 1995: Launch of the Agrovida program to improve the living and working conditions of rural laborers in Brazil |
| External evaluations | 1999: Bayer stock included for the first time in the Dow Jones Sustainability Index (DJSI) and the Storebrand Principle Funds |
| 2000 – 2002 | |
| Strategic steps | 2000: Bayer is a founding member of the U.N. Global Compact 2001: “Guidelines for Responsible Care in Environmental Protection, Health Protection and Safety” |
| Projects and measures | 2000: Registration of all production sites in the Bayer Site Information System BaySIS® introduced in 1999 to determine HSE key performance indicators |
| External evaluations | 2001: Bayer stock included for the first time in the FTSE4 Good Global 100 and in the ASPI Eurozone Index |
| 2003 – 2004 | |
| Strategic steps | 2003: Development of a strategy for sustainable agriculture 2004: Formulation of a Mission Statement, Values and Leadership Principles for the Bayer Group |
| Projects and measures | 2003: Definition of key performance indicators for Health, Safety and Environment (HSE) to steer our HSE performance 2004: Sustainability Committees anchored in the Bayer Group organization, first meeting of the Corporate Sustainability Board 2004: Organizational stakeholder in the Global Reporting Initiative |
| 2005 – 2006 | |
| Strategic steps | 2005: Directive on Health, Safety, Environment and Quality (HSEQ) Audits 2006: Sustainable Development Policy |
| Projects and measures | 2005: Launch of systematic initiatives to reduce child labor in India including incentives, sanctions and the creation of educational opportunities 2006: Launch of the Group-wide innovation initiative “Triple-i” |
| External evaluations | 2005: Inclusion for the first time in the Climate Leadership Index of the Carbon Disclosure Project 2005: Bayer presented with the Low Carbon Leaders Award by the climate protection organization “The Climate Group” 2006: German Environmental Reporting Award 2006 for the best sustainability report in Germany |
| By 2010 | |
| Strategic steps | • Further systematic configuration of our sustainable development policy, e.g. on the topic of human rights • Further development of our sustainability strategy including climate change strategy |
| Projects and measures | • Implementation of Bayer‘s new stance on genetic engineering • Extension of systematic dialogue and stakeholder engagement • Implementation of the aim formulated in Johannesburg to achieve globally unified classification and labeling of substances and preparations • Continuation of initiatives for sustainable management in the supply chain |
| External evaluations | • Continual improvement in strategy, initiatives, performance and reporting with the aim of achieving recognition among our stakeholders |

Overview
Our Path
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